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Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
Jaimie Sirovich / Cristian Darie | Wrox | ISBN: 0470100923 | 2007-04-16 | 350 pages | PDF | 7 Mb
Maybe you’re a great programmer or IT professional, but marketing isn’t
your thing. Or perhaps you’re a tech-savvy search engine marketer who
wants a peek under the hood of a search engine optimized web site.
Search engine marketing is a field where technology and marketing are
both critical and interdependent, because small changes in the
implementation of a web site can make you or break you in search engine
rankings. Furthermore, the fusion of technology and marketing know-how
can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites
that rank well with the major search engines, and to teach search
engine marketers how to use technology to their advantage. We assert
that neither marketing nor IT can exist in a vacuum, and it is
essential that they not see themselves as opposing forces in an
organization. They must work together. This book aims to educate both
sides in that regard.
